WHAT’S IN A NAME?

“Why ‘Electric Oven’?”

“So, what’s the deal with the electric oven?”

“Is this some kind of special oven?”

“Is that supposed to mean something?”

By far, the most frequently asked questions I’ve gotten since I started Electric Oven Bakeshop are related to the name. Some people are curious, some seem slightly suspicious, and most are probably just making conversation, since quietly standing at a stranger’s farmers’ market stall is kind of an awkward thing to do.

Yes, my convection oven is powered by electricity, but the truth is, I really just like the sound of it. For me, electric brings to mind excitement, mad scientists, and the Muppets, of course. Add a whiff of nostalgia, which is the same feeling I hope customers will experience when they have a bite of a childhood favorite treat, like a half-moon cookie or a giant, fudgy brownie, and you have an idea of how the name “Electric Oven Bakeshop” came to be.